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Smokey (the) Bear is still keeping his watchful eye on America's forests after 75 years on the job

By admin / Published on Friday, 19 Jul 2019 16:51 PM / No Comments / 267 views

Smokey Bear turns 75 on Aug. 9.

The star of the longest-running public-service advertising campaign in U.S. history is now big on social media, with Facebook, Flickr, Instagram and Twitter accounts.

Americans are also still sending the imaginary character loads of real mail. The postal service has delivered hundreds of thousands of the bear’s many letters and occasional jars of honey to his own ZIP code: 20252.

Some 96% of Americans recognized this constant reminder to keep forests safe, according to a survey in 2013, making him about as familiar as Mickey Mouse and Santa Claus.

By the way, there’s no “the” in Smokey’s name. The word was added by songwriters to make their 1952 medley dedicated to the iconic image more catchy.